You plastered entire patient scripts on the homepage — I had to scroll past Paula Evans, Elena Black, Joana Taylor and a very private-sounding Jake Smith before I even found the value proposition.

Hero headline and subhead are fine, but the page dumps long case scripts directly into the flow. That buries the product, confuses first-timers, and looks like raw internal content not marketing.

Keep the hero simple: headline + one-liner benefit + single CTA. Move full case scripts to a 'Sample scenarios' modal or a dedicated library page. Example hero rewrite: 'Master PLAB 2 & UKMLA with AI-driven mock stations. Timed 8‑minute cases, instant feedback, 25 free credits — 

You say 'Hundreds of IMGs and junior doctors' but you never explicitly call out 'IMGs preparing for PLAB 2/UKMLA' in the hero — that’s your whole market, don’t make them guess.

The copy mentions PLAB 2 and UKMLA repeatedly and includes relevant features, so the audience is identifiable. But the homepage should signal 'this is for you' in the first 3 seconds.

Amend the subhead to target them directly. Example: 'For IMGs preparing PLAB 2 & UKMLA — realistic stations, exam-style timing, detailed analytics.'

You promise 'AI-powered practice' and 'detailed analytics' but give no quick, tangible takeaway — how many stations, what exact format, what's free — except the 25 credits lost in the footer.

Product benefits exist (AI patients, 8-minute stations, analytics, mock exams) but they're scattered and unquantified. Visitors need one crisp line that explains what they'll get in a session.

Lead with concrete bullets under the hero: '• 300+ authentic stations • 8‑minute timed exam format • Instant AI patient + written feedback • 25 free practice credits included.' (use real numbers you have)

Testimonials are there, but they read like generic blurbs: 'Worth every penny' with no faces, affiliations, or verifiable metrics. Meanwhile you left full patient scripts visible — which looks sloppy, not transparent.

Social proof exists but lacks credibility signals (photos, roles, exam pass rates, institutional logos). The raw scenario dumps also create privacy/quality questions for skeptical visitors.

Replace text-only blurbs with 2–3 validated testimonials including photo, job title, exam date, and a one-line outcome. Move raw case content off the homepage to avoid looking like a draft.

You’ve got twenty buttons saying 'Start Practice' and 'Start free — 25 credits included' like a confused vending machine. Pick one and carry it through.

Multiple CTAs with inconsistent labels dilute urgency and A/B testing. Primary CTA should be unique and visible; secondary can be 'View sample scenario' or 'See mock exam'.

Unify CTAs to a single primary: 'Start free — 25 credits' (prominent). Add one secondary: 'View sample scenario' that opens a concise case demo modal.